Choose Your Planter
and let's start growing
Cultivate Your Website
Your website serves as a planter box filled with the richest soil and nutrients.
It's the central hub for clients to learn more about you. It's essentially a client's first impression before ever talking to you about your services and products.
You can transfer these plants to other pots once they've reached a point in their growth pattern, but they need a nutrient-dense base to grow roots and blossom.
Sure, your clients may get a glimpse of your services from social media. But social media is like peeking through a window at your luscious houseplants.
Your website invites those clients inside to take a complete view of your growing plant collection — a complete offering of your services and products, and how you can best help them achieve their goals.
Holistic Website Copy
Each website package includes:
1. Holistic Research
Customized questionnaires for your business and each team member.
Getting to know your brand is different from learning about your team members. In the research phase, I will create individualized questionnaires to better understand your team to complete team bios. I will also provide a comprehensive questionnaire to thoroughly understand your brand inside and out.
In-depth analysis of competitors and how to position your unique voice.
You have a great idea of how you help others, but do you know what makes you different when stacked against your competitors? What about your services will make clients choose you over just-as-qualified professionals and businesses? I get my hands in the dirt, find out how you outshine your competitors, and use these benefits to showcase alongside your brand voice.
Understanding of consumer needs to improve Voice-of-Customer.
In collaboration with your brand voice, it’s essential to understand your targeted consumers and their needs. Mining through consumer reviews and providing targeted customer surveys (where appropriate), I will gather what your consumers are looking for and help your voice to speak directly to them.
2. Holistic Brand Messaging Guide
Intentionally designed document that serves as a positioning guide for brand voice.
The brand messaging guide will highlight the review and conclusions of the research analysis performed in the research phase. You will be able to use this guide for a strong and harmonious brand voice throughout your web copy and other marketing assets. From brand values to a customer persona, the holistic brand messaging guide will allow you to speak to your targeted audience with confidence, ease, and authenticity.
3. Holistic Site Map
Roadmap to help you and your visitors stay on track.
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An organized site map allows your visitors (read: future consumers) to navigate your website without getting lost. You will receive a site map to understand how the layout is best used for SEO and to refer to in case you need to make changes down the road.
4. Holistic Website Copy
Conscious web copy that gives your clients the best first impression of you and how you help your clients.
SEO-optimized copy that engages your audience to reduce bounce and click-through rates.
Two rounds of revisions to ensure we’re both happy with the results.
3-month and 6-month website SEO checkups to ensure your website is growing in the right direction.
What size planter do you need?
Small Planter
First-time plant parent and it’s time to repot your cute little houseplant.
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You will receive:
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Your Unique Brand Guide
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Research-driven, SEO-optimized copy for 4 pages of your site:
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Home
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About (Your business + 1-2 Personal Bios)
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Services
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Contact Page
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3-month & 6-month SEO checkup
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​Perfect for:
A start-up business
A professional moving from a corporate or agency business into their own practice
An established business that needs a sparkling online presence
Medium Planter
I've mastered keeping the houseplant alive.
Time to move it to a bigger pot.
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You will receive:
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Your Unique Brand Guide
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Research-driven, SEO-optimized copy for 6 pages of your site:
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Home
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About (Your business + up to 6 team bios)
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Services
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Contact Page
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2 Extra Web Pages
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3-month & 6-month SEO checkup
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​Perfect for:
A smaller business seeking growth
A private practice group
A start-up going through a growth spurt
Large Planter
I'm a pro at plant parenting.
I'm seeking a jungle aesthetic for my living room.
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You will receive:
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Your Unique Brand Guide
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Research-driven, SEO-optimized copy for 8 pages of your site:
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Home
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About (Your Business + up to 6 team bios)
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Services
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Contact Page
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4 Extra Web Pages
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3-month & 6-month SEO checkup
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​Perfect for:
A rapidly expanding small business
An established and successful business undergoing restructuring
A wellness practice adding services to better serve their clients
Additional Offerings
Profile Development
“I have a website, but I want to focus on growing my business and shedding light through my Psych Today profile.”
I’ve worked with so many therapists who tell me directory profiles, such as Psychology Today or Therapy Den, have been completely dry for the last year.
“But I live in a major city and there are PAGES of clinicians as qualified as me that I have to compete against for clients.”
That’s okay, too! Most of the professionals I’ve helped boost their profiles live in major cities and still see results within a few days.
Directory profiles are supposed to complement your website – not mirror them. While they seem similar, the recipe for success for your directory profile requires a different strategy to acquire clients and business than your website.
I have helped professionals gain clients within days of updating their profiles with a proven strategy to help you stand out from others and put your profile in the spotlight.
These directories can help you generate clients IF they are written correctly with an illuminated strategy.
You will receive:
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A niched and developed profile to generate new clients
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A strategy guide for optimizing your profile after our work is completed
Blog Content
“I've been wanting to start a blog, but I don't know where to start, how much to write, or how to find time to keep it updated."
IKeeping a blog on your website allows your potential clients to get a more in-depth sneak preview of your business, whether that’s selling the cushiest yoga mat or helping clients understand your approach to how you can best help them.
“I have all of these great ideas on what to write, but I'm not up-to-date on how to write a blog."
Blogs are also a great way to connect with your audience on how your business can help them navigate life in an ever-changing world.
From helping a new puppy owner learn obedience training techniques to educating your aging mother on how hormone replacement can enhance their metabolism, I’ve written for businesses across the board to gain traffic to their website and book their next client.
Whether you want someone to take over the entire process of blog writing or just need someone to help bring your ideas to life, let’s connect to get this project started.
What's it like to work with Illuminate Copy?
Growing your business is a process, but a lot of it comes down to strategy.
Much like growing your best vegetable garden.
Maybe you’ve been nailed down how to keep your indoor plants alive, but growing a vegetable garden is a different process.
Instead of choosing your beloved plants based on what looks cute in the window or a specific pot, you’re going to choose what you want to grow based on what you want to consume, if the environmental conditions are suitable for your chosen vegetable, and how much light or shade your vegetable will need.
For your business to glow, you’re going to need to grow. And to grow, you’re going to need to glow – or show your light to others.
Here's the Growth Process
GROW to GLOW
We will meet together to go over your goals, talk about what you are seeking in your business, and determine if we will be a good fit to work together.
Gather
Research & Learn
From personalized questionnaires to researching competitors, I will learn more about your company’s values, mission, and what you want to contribute to the world. I will also be learning more about your unique brand and positioning it to stand up against competitors.
Originate
This is where the magic happens. After I have gathered adequate information and research, I create the work we have agreed upon, ensuring your brand values, brand mission, and brand voice are illuminated throughout your website and marketing materials.
Wrap Up
The final step is to hand over your messaging guide and give you access to the gardening hose to water your business at the designated intervals for optimal growth.